Old services meet new media: a tweeting cabbie's growing business
I love seeing people find ways to bring new technology and techniques into old industries. In the end though, it all comes down to serving your customers in the best way you can find.
This guy is working it.
Clay Shirky gave this great talk at Web 2.0 Expo NY in 2008. It is still very relevant today.
It's Not Information Overload. It's Filter Failure.
Do you want traffic to the blog post you wrote today to still be coming to you a year from now? If you are tweeting out a blog post that you want to have a "long tail" in Google, as well as some attention on twitter, consider how you structure your post as you write it. A long tail refers to continued traffic sent from Google.
Lets use a recent blog post by a friend of mine Perry Perkins (@BurninLoveBBQ) as an example.
Israeli raid called off after Facebook slip.
Why Pepsi Is Pulling Out of the Big Game and What It Stands to Gain
This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010.
In Super Bowl ads from 1999 to 2009, Pepsi spent over $142 million to encourage consumers to drink the Pepsi brand. Pepsi's decision to pull its advertising from the Super Bowl telecast and concentrate on its Social Media strategy to try and create a movement will be the largest and most visible showdown between broadcast media and the Internet to date.
Read the rest of the ABC News Story.
From All Facebook blog - A great summary and tutorial of Facebook's new privacy settings, new real time search, and integration with google search.
Last week Facebook rolled out a new version of their privacy settings to all users. Privacy settings are something that many Facebook users are regularly confused about. That’s why we published our original Facebook privacy guide back in February. After millions of people visited our privacy guide, we realized how important privacy is to Facebook users. With the new settings rolled out, we thought that now would be a great time to update the guide with the latest changes.
In this guide we present a thorough overview of the most important privacy settings which includes previous settings that are still relevant as well as new privacy settings that have been added by Facebook. The majority of the old privacy settings are still relevant, however there’s a chance that you may now be sharing much more information with the whole world. Make it through our new Facebook privacy guide and you’re guaranteed to be safe.
Read Article here
More than 2.6 million people follow President Obama on Twitter -- or so they thought. The president told a youth audience in Shanghai on Sunday that he has never used Twitter.
“I have never used Twitter, but I’m an advocate of technology and not restricting Internet access," Obama said during the town hall. "My thumbs are too clumsy to type in things on the phone."
Then why own a Blackberry?
Company checks your followers to predict your credit risk: http://j.mp/1jrZ1u
How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk
Weather or not you are a fan of Sarah Palin, this article has some great information about how people use technology, how campaigns should and do use it, and (indirectly) how Republicans don't use it.
Sarah Palin wants to friend you
(CNN) -- Sarah Palin appears on Oprah on Monday to mark the launch of her book, "Going Rogue." She'll follow up with an extensive interview with Barbara Walters, a multicity book tour and appearances on the Fox News Channel and talk radio.
She'll grab plenty of headlines. As you read about Palin's old-media tour, it's important to remember that she's also a pioneer in the political use of new social media. Not that she gets any credit.
Whole article here. Found via Smart Brief on Social Media.
