Post Page Views Higher With Shorter Main Page Excerpts?

It may not be the case, but it seems that page views on individual blog posts are higher when I make a shorter excerpt before the "read more" break.

At first, I thought "that makes sense, a short excerpt would mean that the reader needs to click through to the full post to read it."

Then I realized that this can't be the reason why, because the only promotion I ever do is autopost to twitter and facebook, and those links are always to the post page, not the main blog page. Is Posterous' S.E.O. that good?

I guess I need to get Google analytics.

You May Not Want to Auto Post to Another Blog With Posterous

A note about the dangers of auto posting to other blogs with Posterous.
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The folks at Posterous have enticed many people to start using their service by claiming that it is super simple to post your content to your blog and post to any or all of the following:

Facebook (Profiles and Pages), Twitter, LinkedIn, Google Buzz, FriendFeed, Jaiku, Plurk, Identica, Blogger, Tumblr, Livejournal, Shopify, Typepad, Xanga, WordPress (XML-RPC must be enabled), MoveableType, Drupal, Flickr, Picasa, YouTube, Vimeo, Viddler, Blip.tv, Scribd, and Delicious. (taken directly from Posterous’ web site)

It is true that you can do all of this, but what they are not saying is that if you use Posterous to post to another blog, and you want the other blog to be the official source of of the information in Google search results, you will run into problems. Google has made changes to their search indexing algorithm, called “the Panda Update.” They are penalizing sites that post information that is duplicated elsewhere, and are favoring (rightfully so) the original content.

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If you haven't discovered www.posterous.com, check it out!

Posterous allows you to post to all of your online services at once, or to only one at a time, or in any combination you chose. If I email a post to twitter@posterous.com (as I'm doing with this post), then It will post whatever I write in the title field to twitter, along with a short link to the body of the post on my posterous page.

The following is a list from Posterous' site to give you an example of  how the email addresses work.

Post Everywhere?   post@posterous.com as usual
Twitter? twitter@posterous.com
Flickr? flickr@posterous.com
Facebook? facebook@posterous.com
Tumblr? tumblr@posterous.com
Any other blog? blog@posterous.com
Posterous only? posterous@posterous.com
Combine them! flickr+twitter@posterous.com

This will be very handy when I write a long piece for my blog, as I can email the post to twitter+blog@ posterous.com and it will post the whole thing at the blog, and a short tweet to twitter. This streamlines the blog posting procedure. I no longer have to log in to Blogger, write and publish my post, sign out, then go to twitter and tinyURL, then post the title and link. But then, what if I want to also let my Facebook friends know about my blog post? simple, address the email like this -  facebook+twitter+blog@posterous.com.

Testing Autopost from Posterous.com

Most of my FB friends won't care about this so please ignore it, but I'm testing this super simple blogging service of sorts that lets you post to all of your online social sites individually or all at once, or in any combination you chose.

Why Posterous?

There has to be a simpler way.

So, my online life is starting to get complicated.

I try to keep the different platforms seperated by purpose, so as not to "spam" those who are in more than one of my friend groups.

I have Facebook for staying in touch with friends, family and people in my church. I try to keep it social and avoid hardcore political posts or other controversial endeavors that I might do on my blog.

Then I have a Twitter account (@garycarpenter) for micro blogging and conversations with a larger community of people of different interests. I use it to follow trending topics in the news, solicit ideas and advice, and to participate in conversations with my favorite radio shows and bible teachers.

Then there is the blog. I'm not a very active blogger, and until recently I never really had a clear vision for it. Some times I would post links to things I found interesting, maybe a quick snarky remark about some stupid proposal in Washington D.C. or Salem, and sometimes a longer peice about any number of topics.

Add to the mix that this last Christmas my wife got me a Blackberry. I always thought it would be kinda cool, but couldn't imagine ever needing one. Boy was I wrong. Now I can't imagine ever not having one. I lost it for a couple of hours a few days ago, and I was completely panicked! Now I know why they're called "crackberries."

My Blackberry is awesome for email, text, and Google Apps. I've got the Facebook app, Evernote app, and a couple of twitter clients, but they are all a little awkward to use for a lot of social media interaction. 

I've been looking for a simple, one stop way to post to Facebook, Twitter, or the blog without having to visit three web sites, or three different applications on my computer or Blackberry. Then there's the question of how do I post the same info on all three platforms at once? There has to be a simpler way.

Yes, I know, I could add a friendfeed account to the mix, but that would just make the signal to noise ratio worse. It would simplify posting options to multiple services, but it would also increase the in comig noise. Not what I'm looking for here.

Enter Posterous.

I've been reading Steve Rubel's blog for a while now, and he recently announced that he was going to stop posting to his blog and start what he calls "lifestreaming" via Posterous.

Posterous is a super simple, bare bones blogging platform, with a social network built in. What makes it beautiful is that it can be run very easily by email. You simply email your post to post@posterous.com. Simple.

Even better, if you want to only post to Facebook, email to facebook@posterous.com, same with twitter. In fact, they can be combined! facebook+twitter@posterous.com posts to both services. You can use the following service names to email to: twitter, facebook, flickr, picasa, blog, blogger, tumblr, youtube, vimeo, friendfeed, delicious, laconica, identica, livejournal, plurk, shopify.

It is my hope that I can use this tool to actually be more active online, and also be able to generate more content, rather than just regurgatate other's info.

There is much more that can be done with Posterous, and as I implement it, I will share.