Post Page Views Higher With Shorter Main Page Excerpts?

It may not be the case, but it seems that page views on individual blog posts are higher when I make a shorter excerpt before the "read more" break.

At first, I thought "that makes sense, a short excerpt would mean that the reader needs to click through to the full post to read it."

Then I realized that this can't be the reason why, because the only promotion I ever do is autopost to twitter and facebook, and those links are always to the post page, not the main blog page. Is Posterous' S.E.O. that good?

I guess I need to get Google analytics.

You May Not Want to Auto Post to Another Blog With Posterous

A note about the dangers of auto posting to other blogs with Posterous.
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The folks at Posterous have enticed many people to start using their service by claiming that it is super simple to post your content to your blog and post to any or all of the following:

Facebook (Profiles and Pages), Twitter, LinkedIn, Google Buzz, FriendFeed, Jaiku, Plurk, Identica, Blogger, Tumblr, Livejournal, Shopify, Typepad, Xanga, WordPress (XML-RPC must be enabled), MoveableType, Drupal, Flickr, Picasa, YouTube, Vimeo, Viddler, Blip.tv, Scribd, and Delicious. (taken directly from Posterous’ web site)

It is true that you can do all of this, but what they are not saying is that if you use Posterous to post to another blog, and you want the other blog to be the official source of of the information in Google search results, you will run into problems. Google has made changes to their search indexing algorithm, called “the Panda Update.” They are penalizing sites that post information that is duplicated elsewhere, and are favoring (rightfully so) the original content.

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Structure your blog posts and Tweets for Google and enjoy more traffic.

Do you want traffic to the blog post you wrote today to still be coming to you a year from now? If you are tweeting out a blog post that you want to have a "long tail" in Google, as well as some attention on twitter, consider how you structure your post as you write it. A long tail refers to continued traffic sent from Google.

Lets use a recent blog post by a friend of mine Perry Perkins (@BurninLoveBBQ) as an example.

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A Blogging Dry Spell

I was looking around here a couple of days ago and realized that my last post was 5 months ago. Way to long.

There are several reasons for this dry spell.

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Why the English Language Stinks for Blogging

A great post from Brandon Cox at We Blog Better. All that follows is his post.

English is all I know. I tried Spanish 101 in college – crawled out with a “C”. I do know some Greek, but it’s Koine Greek, which nobody speaks anymore. So I’m stuck blogging in English, which is challenging. Why? Well…

I didn’t write any of what follows – came to me in one of those infinitely forwarded emails, credit to whomever spammed it out first – kudos…

Consider these challenges…

The bandage was wound around the wound.
The farm was used to produce produce.
The dump was so full that it had to refuse more refuse.
We must polish the Polish Furniture.
He could lead if he would get the lead out.
The soldier decided to desert his dessert in the desert.
Since there is no time like the present, he thought it was time to present the present.
A bass was painted on the head of the bass drum.
When shot at, the dove dove into the bushes.
I did not object to the object.
The insurance was invalid for the invalid.
There was a row among the oarsmen about how to row.
They were too close to the door to close it.
The buck does funny things when the does are present.
A seamstress and a sewer fell down into a sewer line.
To help with planting, the farmer taught his sow to sow.
The wind was too strong to wind the sail.
Upon seeing the tear in the painting I shed a tear.
I had to subject the subject to a series of tests.
How can I intimate this to my most intimate friend?

Then consider this…

Let’s face it – English is a crazy language. There is no egg in eggplant, nor ham in hamburger; neither apple nor pine in pineapple.

English muffins weren’t invented in England or French fries in France. Sweetmeats are candies while sweetbreads, which aren’t sweet, are meat.

Quicksand can work slowly, boxing rings are square and a guinea pig is neither from Guinea nor is it a pig.

And why is it that writers write but fingers don’t fing, grocers don’t groce and hammers don’t ham? If the plural of tooth is teeth, why isn’t the plural of booth, beeth? One goose, 2 geese. So one moose, 2 meese? One index, 2 indices? Doesn’t it seem crazy that you can make amends but not one amend? If you have a bunch of odds and ends and get rid of all but one of them, what do you call it?

If teachers taught, why didn’t preachers praught? If a vegetarian eats vegetables, what does a humanitarian eat?

In what language do people recite at a play and play at a recital? Ship by truck and send cargo by ship? Have noses that run and feet that smell?

How can a slim chance and a fat chance be the same, while a wise man and a wise guy are opposites? You have to marvel at the unique lunacy of a language in which your house can burn up as it burns down, in which you fill in a form by filling it out and in which, an alarm goes off by going on.

English was invented by people, not computers, and it reflects the creativity of the human race, which, of course, is not a race at all. That is why, when the stars are out, they are visible, but when the lights are out , they are invisible.

PS. – Why doesn’t ‘Buick’ rhyme with ‘quick’ ?

Oh, and this…

There is a two-letter word that perhaps has more meanings than any other two-letter word, and that is…..

‘UP.’

It’s easy to understand UP, meaning toward the sky or at the top of the list, but when we awaken in the morning, why do we wake UP ? At a meeting, why does a topic come UP ? Why do we speak UP and why are the Officers UP for election and why is it UP to the secretary to write UP a report?

We call UP our friends. And we use it to brighten UP our day. We polish UP the silver; we warm UP the leftovers and clean UP the kitchen. We lock UP the house and some guys fix UP the old car. At other times the little word has real special meaning.. People stir UP trouble, line UP for tickets, work UP an appetite, and think UP excuses. To be dressed is one thing, but to be dressed UP is special.

And this UP is confusing: A drain must be opened UP because it is stopped UP. We open UP a store in the morning but we close it UP at night.

We seem to be pretty mixed UP about UP! To be knowledgeable about the proper uses of UP, look the word UP in the dictionary. In a desk-sized dictionary, it takes UP almost 1/4th of the page and can add UP to about thirt y definitions. If you are UP to it, you might try building UP a list of the many ways UP is used. It will take UP a lot of your time, but if you don’t give UP, you may wind UP with a hundred or more.

When it threatens to rain, we say it is clouding UP . When the sun comes out we say it is clearing UP.
When it rains, it wets the earth and often messes things UP. When it doesn’t rain for awhile, things dry UP.

One could go on and on, but I’ll wrap it UP,
for now my time is UP, and so…. it is time to shut UP!

Like I said, I didn’t write any of it, but I agree. I wish we could all blog in ancient Koine Greek!

Why the English Language Stinks for Blogging is a post from: We Blog Better. Share it freely, but please link back to this source.

Testing Autopost from Posterous.com

Most of my FB friends won't care about this so please ignore it, but I'm testing this super simple blogging service of sorts that lets you post to all of your online social sites individually or all at once, or in any combination you chose.

Why Posterous?

There has to be a simpler way.

So, my online life is starting to get complicated.

I try to keep the different platforms seperated by purpose, so as not to "spam" those who are in more than one of my friend groups.

I have Facebook for staying in touch with friends, family and people in my church. I try to keep it social and avoid hardcore political posts or other controversial endeavors that I might do on my blog.

Then I have a Twitter account (@garycarpenter) for micro blogging and conversations with a larger community of people of different interests. I use it to follow trending topics in the news, solicit ideas and advice, and to participate in conversations with my favorite radio shows and bible teachers.

Then there is the blog. I'm not a very active blogger, and until recently I never really had a clear vision for it. Some times I would post links to things I found interesting, maybe a quick snarky remark about some stupid proposal in Washington D.C. or Salem, and sometimes a longer peice about any number of topics.

Add to the mix that this last Christmas my wife got me a Blackberry. I always thought it would be kinda cool, but couldn't imagine ever needing one. Boy was I wrong. Now I can't imagine ever not having one. I lost it for a couple of hours a few days ago, and I was completely panicked! Now I know why they're called "crackberries."

My Blackberry is awesome for email, text, and Google Apps. I've got the Facebook app, Evernote app, and a couple of twitter clients, but they are all a little awkward to use for a lot of social media interaction. 

I've been looking for a simple, one stop way to post to Facebook, Twitter, or the blog without having to visit three web sites, or three different applications on my computer or Blackberry. Then there's the question of how do I post the same info on all three platforms at once? There has to be a simpler way.

Yes, I know, I could add a friendfeed account to the mix, but that would just make the signal to noise ratio worse. It would simplify posting options to multiple services, but it would also increase the in comig noise. Not what I'm looking for here.

Enter Posterous.

I've been reading Steve Rubel's blog for a while now, and he recently announced that he was going to stop posting to his blog and start what he calls "lifestreaming" via Posterous.

Posterous is a super simple, bare bones blogging platform, with a social network built in. What makes it beautiful is that it can be run very easily by email. You simply email your post to post@posterous.com. Simple.

Even better, if you want to only post to Facebook, email to facebook@posterous.com, same with twitter. In fact, they can be combined! facebook+twitter@posterous.com posts to both services. You can use the following service names to email to: twitter, facebook, flickr, picasa, blog, blogger, tumblr, youtube, vimeo, friendfeed, delicious, laconica, identica, livejournal, plurk, shopify.

It is my hope that I can use this tool to actually be more active online, and also be able to generate more content, rather than just regurgatate other's info.

There is much more that can be done with Posterous, and as I implement it, I will share.