It may not be the case, but it seems that page views on individual blog posts are higher when I make a shorter excerpt before the “read more” break.
At first, I thought “that makes sense, a short excerpt would mean that the reader needs to click through to the full post to read it.”
Then I realized that this can’t be the reason why, because the only promotion I ever do is autopost to twitter and facebook, and those links are always to the post page, not the main blog page. Is Posterous’ S.E.O. that good?
I guess I need to get Google analytics.